Here’s a simple truth: traditional demand gen is broken. Marketing is spread thin across a growing range of digital channels. The buyer’s journey now happens largely online, and largely without vendors; buyers increasingly prefer to educate themselves before reaching out. If they do reach your clients’ sites, most bounce after reading one page, leaving without filling out forms or responding to CTAs. As a result, they aren’t doing the things that could make them part of a predictable revenue cycle.
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