Ebook

B2B Marketing Automation for the Enterprise

8 solutions to know that enable large enterprises to attract, engage and nurture customers while delivering measurable, repeatable, and profitable results. Read more

ebook

B2B Marketing Automation for the Enterprise

Large organizations, with multiple lines of business and typically more than 3,000 employees, require the ability to engage customers and prospects through a wide range of online and offline channels. Today’s marketing automation solutions can no longer simply automate emails and communications. They must personalize interactions at scale with rich analytics and intelligence that empower marketers to initiate, build and track relationships that directly demonstrate revenue contribution. Bottom line: Marketing automation can’t serve as an email butler. B2B Marketing automation must drive growth.

This Constellation ShortList of vendors for a market category is compiled through conversations with early adopter clients, independent analysis, and briefings with vendors and partners.

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