Despite its name, Account-Based Marketing is not only for marketing teams. Since the Sales team is an integral part of ABM success, we’re giving it a new name: Account-Based Experience (ABX). We’ve put together all the best practices and how-to’s on what it takes to be a world-class Sales organization.
Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.
Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.
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