The ABX for Sales Playbook Actionable ideas for sales teams to crack top accounts. In this playbook, you’ll learn about: The state of ABX for Sales The anatomy of a target account Target account research & outbound best practices How to leverage marketing insights and intent data What it takes to manage and cultivate a winning Sales culture Get the Playbook Account-Based Marketing is not only for marketing teams, but for sales teams as well. Since the Sales team is an integral part of ABM success, we’re giving it a new name: Account-Based Experience (ABX). We’ve put together all the best practices and how-to’s on what it takes to be a world-class Sales organization. Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model. Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts. Learn about our Sales Intelligence Cloud today!