The ABX for Sales Playbook

Actionable ideas for cracking your top accounts.
In this playbook, you'll learn about:
      • The state of ABX for Sales
      • The anatomy of a target account
      • Target account research & outbound best practices
      • How to leverage marketing insights and intent data
      • What it takes to manage and cultivate a winning Sales culture

Despite its name, Account-Based Marketing is not only for marketing teams. Since the Sales team is an integral part of ABM success, we’re giving it a new name: Account-Based Experience (ABX). We’ve put together all the best practices and how-to’s on what it takes to be a world-class Sales organization.

Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.

Fill out the short form above and get your copy of the playbook today!