TOPO's 2019 Sales Development
Benchmark Report

Sales development is a critical investment for developing pipeline and growing revenue.

TOPO surveyed 179 sales development leaders and compiled the results and best practices for high-performing teams.

Use these industry insights to compare your efforts to those of your peers and take your efforts to the next level:

• SDRs are the most significant pipeline drivers in world-class companies
• SDRs are the most important channel for successful account-based programs
• Continuous professional development and recognition is keeping SDRs in the role longer