TOPO's 2019 Sales Development
Benchmark Report

A research report focused on the strategies and tactics of successful Sales Development organizations

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Sales development is a critical investment for developing pipeline and growing revenue.

TOPO surveyed 179 sales development leaders and compiled the results and best practices for high-performing teams.

Use these industry insights to compare your efforts to those of your peers and take your efforts to the next level:

  • SDRs are the most significant pipeline drivers in world-class companies
  • SDRs are the most important channel for successful account-based programs
  • Continuous professional development and recognition is keeping SDRs in the role longer