ServiceNow Increases Conversion and Pipeline with Demandbase

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ServiceNow (NYSE: NOW) makes work, work better for people. Their cloud‑based platform and solutions deliver digital experiences that help people do their best work.

Cindy Nowicki, Director, Digital Customer Acquisition & Marketing, shares her experience from the top of the funnel. Leveraging ABM and Demandbase, Cindy and her team implement personalization, testing and customization strategies to engage and convert the target accounts coming to their website. Results highlights include:

  • 763 accounts targeted
  • 14% closed won
  • 23% downloaded demos