Renesas Increases Marketing Efficiency with Personalized Web Experiences


Renesas Electronics Corporation delivers semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live—securely and safely.

With Demandbase Web Analytics, Renesas tracks web traffic, engagement and conversion at the account level with an accuracy rate that is unmatched in the industry. Hear from Zoua Mua, eBusiness Manager, on how access to this account-based website data, delivered natively within Google Analytics, enables her team to better scope and plan marketing campaigns. Then, they take the learnings from the website data and leverage Demandbase Personalization to serve up unique web experiences to visitors from key accounts to maximize engagement.