Motorola Solutions discusses the value of Company-Targeted Advertising

Motorola uses ABM to power the performance of their integrated marketing strategy. They are particularly keen on the ability to consistently align their messaging across multiple channels and use the analytics they obtain from their advertising and website initiatives to inform their offline email campaigns. For Jess Simpson of Motorola Solutions, ABM is a necessary component of being an effective marketing organization. Simpson says, “Company-targeted advertising and account-based marketing is really a no-brainer for those in the B2B space.”

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