Grainger Drives the Right Experience for the Right Customers

Grainger Logo Case Study



W. W. Grainger, Inc. (NYSE: GWW) is a Fortune 500 industrial supply company distributing products used to maintain, repair and operate facilities. Approximately 3 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. Mike Coleman, Marketing Automation Manager, discusses how ABM is changing Grainger’s marketing by:

  • Aligning siloed departments to improve the customer experience
  • Targeting & attracting the most important accounts
  • Delivering relevant messages to key accounts