GE Energy Management’s Strategy for Digital Marketing Excellence

Demandbase Analytics was implemented across all six GE Energy Management properties to give teams a simplified view of the data for tracking site activity, sales funnel, product portfolio and client set. The product, which provides teams with a complete view into the companies that visited the GE Energy Management websites and pages viewed, helped GE to drive changes in their inbound and outbound digital marketing strategies. They made significant strategic decisions and became more targeted in their campaigns.

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