Broadridge Leverages Account-Based Marketing

Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and corporate issuers globally.

Ben Eva, VP of Demand Generation, talks about how the company was able to benefit from implementing an ABM strategy with Demandbase, including:

  • Identifying anonymous traffic on the website
  • Monitoring account-level visitor data
  • Measuring marketing impact on the pipeline

 

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