Autodesk Sees Sales & Marketing Alignment and Over 200% Lift with
ABM + Demandbase

 


 

Autodesk is the leader in 3D design, engineering and entertainment software.

Shellie Smith, Head of ABM, Americas, shares the success they’ve experienced implementing an ABM strategy with Demandbase, including:

  • 200% lift in website engagement
  • 17 accounts that had never engaged previously, engaged with high-value pages
  • $65,000 in revenue with target accounts in short period of time