Apigee targets accounts at the right time along the buyer journey

 


 

Apigee (NASDAQ: APIC) provides an intelligent API platform for digital business. Many of the world’s largest organizations select Apigee to enable their digital business, including 23 of the Fortune 100, six of the top 10 Global 2000 retail companies, and five of the top 10 global telecommunications companies. Reet Mand, VP of Demand Generation shares the company’s journey in ABM with several wins along the way including:

  • Strong sales and marketing alignment
  • Delivering the right experiences at the right time
  • Clarity in website activity by target accounts
  • Focused segmentation to nurture prospects at different phases