Smarter GTM

How Fleet Insights Can Help You Grow Your Business

Demandbase image

January 11, 2023

4 mins read

fleet insights feature image

How Fleet Insights Can Help You Grow Your Business

As companies face challenging market conditions and brace for a potential economic recession, their need to be deliberate and accurate in their pursuit of new business is paramount, not just as a matter of profit but as a matter of survival. Chasing low-quality opportunities that are not likely to convert into deals wastes your precious resources of time and money, resources that could be better spent on engaging with prospects with a high propensity to purchase from you, earning your business life-giving revenue.

Demandbase has responded to the reality of business uncertainty and the need “to do more with less” in the most meaningful way. We have introduced a team called Demandbase Data Labs (D2 Labs) that helps companies target the best prospects with pinpoint accuracy.  Demandbase already has a powerful combination of ABX (account-based experience) technologies and high-quality data but D2 Labs stands on those strong shoulders with a team of Data Scientists, Data Engineers, and seasoned business veterans who refine our high-quality data into actionable, timely, and market-specific insights that take the guesswork out of who to engage, when to engage them, and with what messaging. 

Instead of blindly playing a losing, wasteful game of “pin the tail on the donkey” with your targeting and engagement of prospects, D2 Labs gives you data-fueled visibility into the prospects most likely to purchase your offerings.

Fleet Insights

One of the first solutions created by D2 Labs is Fleet Insights.  Fleet Insights is a dataset that identifies businesses that have and manage fleets of vehicles, providing specifics around the sizes of those fleets, as well as reports on the types of vehicles that comprise it.

Growing Market

According to Fortune Business Insight’s Fleet Management Software Market Analysis of March 2022, the fleet management software market is expected to triple from $20 billion in 2022 to $67 billion by 2029.  These projections factor in COVID-19 slowdowns. What this rapid growth means is that companies that have products and services for this market need to know who these companies are and how big of an opportunity each prospect represents.

Fleet market size image

Targeting these businesses is not a simple matter of focusing on specific industries. You need the data and insights to gain a much deeper understanding of prospects in the fleet management software space. Demandbase can show you:

  • The topics prospect companies are researching
  • The technologies deployed in those companies
  • Which titles and roles are filled
  • The projects being executed
  • The functions and titles operating internally
  • The skills required
  • ..and more

By analyzing these insights, Demandbase knows which companies have fleets, regardless of the industry in which the company operates.

Industry Distribution of Fleets image

It’s Global

There are some fleet data solutions in the marketplace, but most of them are focused on providing coverage for the United States. According to Precedence Research’s Fleet Management Market Analysis, North America accounts for a third of the global market today and that share is declining as the growth of the Asian market accelerates.

Since no seller should be ignoring two-thirds of a booming global market, Demandbase’s Fleet Insights reveals companies that have fleets regardless of their industry or geographic location, thus providing you with a global perspective into these businesses that will allow you to find and engage prospects ready to purchase in growing markets anywhere.

It’s About More than Fleet Management

The applicability of Fleet Insights goes well beyond fleet management software. For example, the commercial rental and leasing market is valued at more than $75 billion. The insurance market for commercial vehicles is more than $40 billion. Vehicles also need maintenance and repair services; there are even numerous products and services targeted towards the drivers of these vehicles.

Other use cases for fleet management insights include:

  • Driver Entertainment
  • Warehouse Automation
  • Fleet Tracking
  • Environmental Services
  • Supply Chain Insights
  • Safety
  • And More…

We’d Love to Hear Your Thoughts

Demandbase is in a unique position to reveal relevant and actionable data about global businesses through the monitoring of their behavior. D2 Labs synthesizes that granular data into deeper insights that can help direct your investments towards the acquisition of more business.  If you’d like to learn more about Fleet Insights and how it might help you find the best prospects for your offerings, we’d love to hear from you.

Demandbase image

Ray Renteria

Sr. Solutions Engineer, Demandbase

Related articles