Most buyers have done 67% or more of their research before making themselves known, only 3% of all your website visitors ever fill out a form. Sales Accelerator closes these gaps with website activity tracking at the account level. You get visibility on anonymous visitors, deeper understanding of the full buying committee’s activity, and earlier clues on points of interest.
Sales Accelerator helps Marketing provide activity info on accounts that matter most to Sales. It creates transparency with account-based marketing and advertising campaigns, and a consistent data set across Sales and Marketing. Perhaps most important, these insights are automatically delivered to where Sales lives – CRM.
Sales Accelerator dashboards give Sales Reps clear indicators of spikes in engagement and trends over time. This data is native to Salesforce so you can build reports at the territory or dept. level. Sales Accelerator can be configured to push Chatter feed posts and/or emails that automatically notify Sales when their accounts spike. And it all works perfectly on mobile devices in the Salesforce1 app.
Access account website metrics directly in Salesforce
See how accounts are engaging with your site
Track spikes and buying signals by account
View and request advertising campaigns
"It sounds obvious in theory, but it's harder in practice: relevant message, right visitor, right time equals better results. You can only achieve this with Sweet Spot Marketing and Demandbase"
NetApp, When network storage giant, NetApp implemented Demandbase, they saw better conversions, downloads and engagement.
Read more about the case study
Learn more about Sales Accelerator with Demandbase B2B Marketing Cloud