Web Analytics

Turn your Web Analytics into a company-focused, B2B measurement engine

Make your analytics data useful and actionable

Demandbase connects into existing web analytics solution to give you deeper insight into the identity of your website visitors, turning it into a B2B-relevant tool. Instead of counting page views from anonymous traffic, identify the companies that are visiting your website and see which pages they're consuming.

Segment traffic by industry, revenue, employees and more

Automatically push 45+ company attributes into your analytics tool and filter website metrics by audience classification, industry, company name, revenue, employees, and more. You can also add your own 1st party data, and take advantage of premium attributes like Tech Insights to expose the technologies in use at the companies visiting your site.

Align with Sales—and the rest of the company

By focusing your marketing goals on companies and measuring impact on the accounts you value most, you’re putting your efforts in direct alignment with Sales. You’re also able to more clearly connect marketing efforts to revenue, and show which programs result in closed deals.

STEP 1

Connect Demandbase into your existing analytics

STEP 2

Get account-level data on previously anonymous site traffic

STEP 3

Run reports to track key accounts and segments

STEP 4

Glean actionable insights for data-driven marketing

  • Iron Mountain
  • DocuSign
  • Brocade,
  • Tom BergerIron Mountain  · Director of Internet Marketing

    "We used Demandbase with different tools to build a winning combination...that's one of the reasons we've seen such tremendous growth in our web conversion rates and lead acquisition efforts. "

  • Meagen EisenbergDocuSign · VP of Demand Generation

    "With Demandbase Targeting & Personalization platform, DocuSign could dynamically deliver the right message to our target accounts at the right time in their buying cycle, increasing our sales pipeline 22%."

  • Shari HortonBrocade · Senior Manager of Marketing Operations

    "Using Demandbase Website Optimization to deliver relevant content to our target accounts was key to reducing our bounce rate 53% and increasing click throughs 144%."

Iron Mountain The Results

  • 219% increase in conversions while capturing more and richer data
  • 78% lift in page views and a 36% lift in company engagement with Company-Targeted Advertising.

Read more about the case study

DocuSign With Demandbase Targeting & Personalization platform, DocuSign could dynamically deliver the right message to our target accounts at the right time in their buying cycle, increasing our sales pipeline 22%. Using Demandbase, DocuSign, leader in eSignature transactions created a personalized experience for target segments. The Results:

  • Increased average time on site by more than eight minutes
  • Boosted page view by over 300%
  • Tripled click-through rate

Read more about the case study

Brocade, an industry leader in networking solutions and services, boosted engagement of their target accounts by 144%, using the Demandbase Website Optimization Suite.   The Results

  • Reduced bounce rate 53%
  • Increase click- through rate 144%
 

Read more about the case study

Five B2B Insights That Actually Mean Something

As a marketer with limited time and resources, how do you make sure you're not accumulating data for data's sake?

Why Company Identification is Trickier Than You Think

Did you know? Most companies aren't proprietors of their own IP addresses.

Learn more about Web Analytics with Demandbase B2B Marketing Cloud