Forms

Demandbase + Marketing Automation = More of the Leads You Want

Shorter forms give you more leads

Shorten forms to 5 fields, and still get detailed company information passed directly into your lead database. Our clients see an average 8.5% increase for each field eliminated.

Triple-verified company identification

Demandbase Forms rely on our unmatched, patented identification technology to provide company details. We also send an API call when the buyer fills out their business email address. Lastly, we recommend including our proprietary Company Name drop-down field that dynamically displays standardized company names as the visitor types. When data sets match, you have rock-solid leads.

More manageable database with standardized and normalized data

Most marketing databases suffer from messy data due to typos, name variations, and other issues. Lead data from Demandbase Forms is standardized and normalized. We’ve cleansed and prepared it specifically for optimal marketing and sales usage.

  • Blue Coat Systems,
  • DocuSign,
  • NetApp
  • Manu KaushikBlue Coat · Director, Marketing Operations

    "Demandbase empowers businesses by making the lead generation process efficient and seamless. Our form conversion rates have increased as a result of shorter web forms. Plus, the additional company level information that we receive in an automated manner from Demandbase helps our lead scoring and qualification."

  • Meagen EisenbergDocuSign · VP of Demand Generation

    "With Demandbase Targeting & Personalization platform, DocuSign could dynamically deliver the right message to our target accounts at the right time in their buying cycle, increasing our sales pipeline 22%."

  • Aki UenoNetApp · Product Manager, Marketing Automation

    "It sounds obvious in theory, but it's harder in practice: relevant message, right visitor, right time equals better results. You can only achieve this with Sweet Spot Marketing and Demandbase."

Blue Coat Systems,  web security and WAN specialists, increases conversion rates by up to 40% with Company Identification from Demandbase.

The Results
  • Boosted form submission by 30-40%
  • Help standardize acquisition of company-level information

Read more about the case study

DocuSign,  leader in eSignature transaction created a personalized experience for target segments, using Demandbase.

The Results 
  • Increased average time on site by more than eight minutes
  • Boosted page views by over %300
  • Tripled click-through rate
 

Read more about the case study

NetApp When network storage giant, NetApp implement demandbase, they saw better conversions, downloads and engagement.

The Results
  • Increase product demo engagement 30%
  • Boosted downloads 39%
  • Gained 83% lift in navigation to deeper product pages.

Read more about the case study

Increase the Value of Form Completion for ABM

What form data helps to improve relevance for account-based marketing?

Shorter Forms, Better Data: It Won't Take a Miracle

Read how to increase your conversion rates with a shorter form and still acquire critical data.

How to Build a B2B Form

Handy infographic for creating high converting forms.

Learn more about Forms with Demandbase B2B Marketing Cloud