The B2B buying process is long and companies can go months without showing any signs of activity on your website. But when they do start to engage with your site, there’s a small window for you to impact the account. With an always on approach, you can retarget the companies that matter most to your business.
You identify the companies on your site over time and monitor their activity for custom buying signals that programmatically trigger advertising. We set custom, account-level thresholds for page views, frequency of visits and high value content that, once satisfied, trigger a retargeting campaign.
Capturing buying signals from only the most qualified companies in real-time is crucial so you can get in front of them during their most active consideration period. Retarget these companies showing active buying intent with personalized messages to accelerate conversions while efficiently spending your advertising dollars.
Capture buying signals from high value accounts
Retarget decision makers across the web
Nurture engaged accounts through the funnel
Refresh and optimize list to capture your most engaged visitors
"With Demandbase, we could track conversions and engagement of companies coming to our site. It became easy to see the impact of targeted personalized content."
Motorola, used the Demandbase platform to better attract, engage, convert and measure target accounts.
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Learn the difference between winning and losing in B2B Marketing.
Learn how Demandbase used account-based advertising to target key accounts.
Learn more about Account-Based Retargeting with Demandbase B2B Marketing Cloud