Account-Based Retargeting

Read buying signals from companies on your website and retarget them with display ads that drive revenue

Move advertising from tactical to strategic

The B2B buying process is long and companies can go months without showing any signs of activity on your website. But when they do start to engage with your site, there’s a small window for you to impact the account. With an always on approach, you can retarget the companies that matter most to your business.

Make buying signals actionable

You identify the companies on your site over time and monitor their activity for custom buying signals that programmatically trigger advertising. We set custom, account-level thresholds for page views, frequency of visits and high value content that, once satisfied, trigger a retargeting campaign.

Accelerate company movement from consideration to conversion

Capturing buying signals from only the most qualified companies in real-time is crucial so you can get in front of them during their most active consideration period. Retarget these companies showing active buying intent with personalized messages to accelerate conversions while efficiently spending your advertising dollars.

STEP 1

Capture buying signals from high value accounts

STEP 2

Retarget decision makers across the web

STEP 3

Nurture engaged accounts through the funnel

STEP 4

Refresh and optimize list to capture your most engaged visitors

  • Motorola,
  • Cherilyn StringerMotorola  · Marketing Communications Consultant

    "With Demandbase, we could track conversions and engagement of companies coming to our site. It became easy to see the impact of targeted personalized content."

Motorola, used the Demandbase platform to better attract, engage, convert and measure target accounts.

The Results
  • Achieved a 100% boost in web traffic from targeted hospitality accounts via Demandbase Company Targeted Advertising
  • Increase web engagement with key accounts by 300% using personalized content
  • Gained 81% increase in incremental page views for one account

Read more about the case study

The State of B2B Digital Advertising

Learn the difference between winning and losing in B2B Marketing.

Demandbase Advertising Solutions Video

Deliver personalized messages to the accounts that matter.

How to convert 3X More Deals with Account-Based Marketing

Learn how Demandbase used account-based advertising to target key accounts.

Creative Specs for B2B Personalization

All the details you need to run successful advertising campaigns.

Learn more about Account-Based Retargeting with Demandbase B2B Marketing Cloud