It’s that time of the year again, great food, drinks, and conversation…and no, I’m not talking about Thanksgiving dinner, I’m talking about Dreamforce. It’s no surprise Dreamforce falls the week before Thanksgiving; it’s basically a holiday itself. With so much going on, we’ve created a guide so you don’t miss any of it. Hope to see you there!
Kick-off Dreamforce by attending Hypergrowth to hear all things Conversational Marketing. Date: Monday, November 18th Location: The Masonic
B2B Marketing Super Session Date: Tuesday, November 19th Location: Marriott Marquis, Yerba Buena Salon 9 Time: 3:00 PM – 4:00 PM Speakers: Andy Bertera, Executive Director of Marketing and Sales, New England Biolabs, Inc.; Tracy Eiler, CMO, InsideView; Michael Kostow, SVP & GM, Pardot, Salesforce
How to Focus on the ABM Metrics that Matter Date: Wednesday, November 20th Location: Palace Hotel, Telegraph Hill Time: 8:30 AM – 9:10 AM Speakers: Kerry Cunningham, Sr Research Analyst, Forrester Research
The New Decade of Data, Trust and Engagement Date:Thursday, November 21st Location: Moscone West, Level 3 | Keynote Room Time: 2:30 PM – 3:30 PM Speakers: Janine Pelosi, CMO, Zoom Video Communications; Pierre-Edouard PRELY, Digital, Data and Clienteling Manager, Berluti; Alicia Trost, Chief Communications Officer, BART
Want a breather from the Dreamforce crowds? Check out OpsStars where you’ll hear best practices on how to drive scalable growth with Revenue Ops. Date: November 19th – 21st Location: The Mint You won’t want to miss these sessions: The Changing Role of the CMO in Revenue Ops Date: Tuesday, November 19th Time: 1:35 PM – 2:05 PM Strategizing with Intent Data Date: Thursday, November 21st Time: 11:15 AM – 11:45 AM
Join the best of the ABM world and party the night away at Temple Nightclub! A perfect way to end your Dreamforce experience. Date: Thursday, November 21st Time: 9:00 PM – 12:30 AM Location: Temple Nightclub, 540 Howard St.
Not able to attend Dreamforce this year and having major FOMO? Don’t worry, we’ve got you covered! Check out our ABM Unleashed Virtual Experience. This virtual experience is designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce.
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