Your Guide for B2B Marketing Exchange and More

It’s that time of year again, when everyone who’s anyone in the B2B community heads to Scottsdale. Nope, I’m not talking about yet another insatiable Spring Training, (though the Giants be still my heart), I’m talking about the B2B Marketing Exchange. Three days, six tracks, and over 100 sessions of amazing content from the best B2B sales or marketing practitioners. Here’s our top picks of sessions and networking events you won’t want to miss!

ABM and Demand Generation: Taking a Blended Approach
Date: Tuesday, February 25th
Track: ABM in Action Live!
Time: 10:45 AM – 11:15 AM
Speaker: Robert Paterson, Principal Analyst, Account-Based Marketing, SiriusDecisions

Killer Content Awards Showcase: How RingCentral Went Up-Market with a Hyper-Personalized Account-Based Strategy
Date: Tuesday, February 25th
Track: ABM in Action Live!
Time: 2:25 PM – 3:15 PM
Speaker: Adam Romanowski, Director, Account-Based Marketing, RingCentral

How Salesforce Sleighed Their Holiday Campaign to Drive Audience Engagement
Date: Tuesday, February 25th
Track: Demand Gen Summit
Time: 4:30 PM – 5:15 PM
Speaker: Kelly Borter, Director, Industry Demand Generation, Salesforce

ABM: How to be Certain About Your Marketing Investment in Uncertain Times
Date: Tuesday, February 25th
Track: ABM in Action Live!
Time: 3:45 PM – 4:20 PM
Speaker: Peter Isaacson, CMO, Demandbase

From Insights to Strategy: Building Customizable ABM Content
Date: Tuesday, February 25th
Track: ABM in Action Live!
Time: 4:30 PM – 5:15 PM
Speaker: Danny Nail, Head of Global Account-Based Marketing, SAP

Building A Global Demand Gen Machine: Lessons Learned From Year One
Date: Tuesday, February 25th
Track: Marketing Strategy
Time: 3:45 PM – 4:20 PM
Speaker: Christine Elliott, Sr. Director, Global Content, Campaigns & Demand Center, JLL

How Marketing Should Prepare Sales for a Campaign Launch
Date: Tuesday, February 25th
Track: Sales Impact Summit
Time: 3:45 PM – 4:20 PM
Speakers: Jen Spencer, SmartBug Media, Liz Yu, Product Marketer, Quest Software, Tim Randall, Director, SaaS Sales & Marketing, Quest Software

Optimizing Lead Generation with Referral and Influencer Marketing Programs
Date: Tuesday, February 25th
Track: Channel Marketing
Time: 3:45 PM – 4:20 PM
Speakers: Larry Walsh, CEO & Chief Analyst, The 2112 Group, Randy Fahrbach, Sr Manager, North America Channel, LogMein

Improving Customer Experience: The Case For Centralized Marketing Operations
Date: Wednesday, February 26th
Track: Marketing Strategy
Time: 10:40 AM – 11:10 AM
Speakers: Kate Cindric-Federhar, Director, Marketing Operations, CenturyLink, Kylie Alexander, Marketing Operations Manager, Adobe

Powering Your Organization with Client Advocacy
Date: Wednesday, February 26th
Track: Marketing Strategy
Time: 11:20 AM – 12:05 PM
Speaker: Sarah Schreiner, Sr Strategy Analyst, Client Experience, ADP

Marketing Attribution Warfare: How to Avoid Splitting Hairs and Boiling The Ocean
Date: Wednesday, February 26th
Track: Lunch & Learn
Time: 12:15 PM – 1:00 PM
Speakers: Nani Shaffer, Sr Director, Demand Generation & Marketing Operations, Demandbase

And if you’re still hungry for great content and want to step up your Account-Based Marketing strategy, sign up for our Advanced ABM Certification workshop taking place on Thursday, February 27th. Upon completing your certification, you’ll be prepared with all the tools you need to crush your ABM goals & become the ABM champion in your company.

All work and no play, makes for a drab B2B practitioner!

Though content is king, some of the best learnings happen over a drink and good conversation. So don’t miss out on the chance to network with your B2B peers at these networking receptions:

Opening Night Party & Fireworks!
Date: Monday, February 24th
Time: 6:30 PM – 8:30 PM

Networking & Drinks Reception
Date: Tuesday, February 25th
Time: 5:15 PM – 6:45 PM

Vino Vidi Vici Reception
(sponsored by Bizzabo, ON24, PFL & Demandbase)
Date: Tuesday, February 25th
Time: 7:00 PM – 9:00 PM
Registration Page