…people ask if you spend all your time thinking up quippy campaign slogans and schmoozing clients over old fashions and cigars.
As someone who’s been in the industry for more than fifteen years, I can safely say that no, that’s not how marketers spend all of their time. Most of us save at least a quarter of our day to spam people on email… kidding! In all seriousness, the role of “marketer” has changed tremendously in the digital age, and anyone in the industry today understands the constant battle of explaining your job and defending the hard work that goes into helping your company meet its goals.
That’s why Demandbase is launching a social campaign around Marketer Problems – the things we as marketers understand but the rest of world just doesn’t get. As you’re reading this, I’m sure a few examples come to mind. I’ve thought of three more examples just writing this blog! If this dilemma sounds familiar, follow @Demandbase and the official hashtag (#marketerproblems) on Twitter to see what your fellow colleagues are sharing. And, don’t forget to share your own marketer problems, challenges and lessons learned!
To kick things off, we tapped some of our fellow marketers to give us their #marketerproblems, and here’s what they came up with!