Why You Should Attend the Marketing Innovation Summit for B2B

In my role, I spend a lot of my time talking to B2B marketers, answering questions about emerging technology and innovation, what other B2B marketers are doing to drive success and how to get started with Account-Based Marketing (ABM) and best practices. I also attend a lot of events and conferences where I’m able to learn what’s new, what’s working for others and most importantly interact with industry colleagues and peers. But one of the main challenges I’ve experienced is that there aren’t too many conferences that focus entirely on the needs B2B, and I end up having to wade through B2C sessions and topics to find the few focused on B2B.

At Demandbase, we took a different approach. We wanted to create a conference that is focused 100% on B2B—one that was developed by B2B marketers for B2B marketers. That’s why we’re hosting the third annual Marketing Innovation Summit for B2B, which will feature B2B marketing’s best and brightest innovators and technologists. This premier industry event will bring together the savviest thought leaders and marketing practitioners to share insights and best practices that translate into actionable takeaways.

Top reasons not to miss this year’s Marketing Innovation Summit for B2B.

Inspiring Keynotes and a Special Guest

This year’s roster of speakers includes Gina Bianchini, CEO & Founder, MightyBell and Nir Eyal, author of the bestseller Hooked: How to Build Habit-Forming Products. Find inspiration in our keynote sessions designed to stimulate marketing innovation by sparking new ways of thinking. Inspiration matters…and so does laughter. We’ll close out the conference with a special performance by Kumail Nanjiani, stand-up comedian and star of HBO’s Silicon Valley.

Networking Opportunities

Mix and mingle with like-minded B2B marketers to address common challenges, discuss new ideas and grow your connections. Expand your peer network by forming new relationships with other B2B marketers.

B2B Marketing Education 

Become an Account-Based Marketing expert with a full-day certification course, included in your conference registration, that will offer practical guidance for creating a winning Account-Based Marketing strategy that drives results. Attendees will walk away with a customized 30-60-90 day plan for deploying ABM programs.

B2B Marketing Track Sessions 

You’ll hear from industry thought-leaders and marketing practitioners on relevant topics, such as B2B Thought Leadership, Innovation & Technology and Account-Based Marketing.


Each year, we partner with an organization to give back to our community. Last year, we worked with Stop Hunger Now and our attendees helped package 10,000 meals, which were distributed to developing countries.

Stunning 360-degree Views of San Francisco 

San Francisco. In springtime. With the Giants in town that week so you can catch a game at AT&T Park. More specifically, the 2016 Marketing Innovation Summit for B2B will be hosted at Pier 27, along the stunning San Francisco waterfront. The state-of-the-art location boasts ultra-modern amenities and a relaxed setting featuring majestic views of the bay and skyline.

I’d also like to extend a discount to you off the regular price of registration—with the code EARLY100 for $100 off the regular price registration, which is valid through March 4th. I hope to see you there! If you’d like to connect beforehand, tweet me @philhollrah or @demandbase.

Until then, here are some highlights from last year’s Summit!