Why I’m Excited to Get Real at the 2018 ABM Innovation Summit

The ABM Innovation Summit is just a few days away! Now in our fifth year hosting this event, we’re thrilled to once again bring B2B marketers together from around the globe to celebrate the power of Account-Based Marketing (ABM) to drive real business results.

ABM has exploded over the past few years, evolving from a curiosity to a must-have for marketing and sales teams. According to SiriusDecisions, 92% of B2B marketers today consider ABM “extremely” or “very” important to their marketing efforts. Despite this exuberance, many people still lack an understanding of how to make ABM work for their company.

This year’s “Get Real” theme highlights the value that ABM brings to the marketers using it every day – the real B2B marketers driving real pipeline and revenue in partnership with their sales teams. Our goal is to showcase actual ABM successes that will inspire you to reach higher with your own practice and give you specifics about how that success was achieved.

Highlights from the 2017 ABM Innovation Summit.

But that’s just part of what the conference holds. We’ve assembled a world-class array of thought leaders and product experts to share their vision for the future of the category. You’ll see how artificial intelligence will become commonplace in powering ABM strategies, while new technology will help marketers measure business outcomes in a whole new way.

The ABM Innovation Summit is an exciting opportunity to share your ABM experiences with fellow marketing and sales leaders. We’re all here to get real with each other and together lead the market toward further ABM innovation.

Hope to see you there!

Sincerely,
Chris Golec
Founder & CEO

Register for the ABM Innovation Summit today and save 40% with special promo code ABM40.