As we all know, you can have the greatest product in the world, but if nobody knows about it, it’s not going to sell. That’s pretty much Marketing 101 and it’s why we’re all lucky enough to have our awesome jobs. But the challenge gets a bit more complicated when the industry has a particular impression of you that’s no longer up-to-date or entirely accurate.
That was the case for our customer StrongView, a cross-channel marketing software company. StrongView’s products and services had evolved significantly, but neither their prospective customers nor competitors were aware of these developments. In fact, their competitors were using their perceived limitations against them.
StrongView had an immediate need to define their market position and build awareness among their target accounts. Demandbase’s Company-Targeted Advertising was the perfect solution, enabling StrongView to prioritize the accounts that mattered and serve them personalized ad creative.
We could tell you about the great results they got, but then you wouldn’t have the joy of discovering them yourself in the infographic above. Check it out, and then see what Demandbase Company-Targeted Advertising (CTA) can do you for your organization.