If there is one golden rule to ensure success with Account-Based Marketing, it’s that silos don’t work. In an account-based world, landing the biggest, highest-value accounts can only be achieved when the revenue-generating disciplines of Sales and Marketing are unified. Here’s a worksheet to launch your ABM program and help your Sales and Marketing teams coordinate tactics and strategies to ensure successful account-based plays. (Keep it in your toolkit: Download the Unify Sales & Marketing for ABM Success worksheet.)
Make sure you’ve checked every step off the list for the coordinated execution of your Marketing plays. Download the worksheet Unify Sales & Marketing for ABM Success and refer back to it whenever you need a little realignment!
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