Three Months, Two Tracks, One Strategy: Get ABM Ready for 2018


Remember when you were a little kid and summer was the best time of the year? It meant longer days, more time outside and of course, family vacations. Now that we’ve all gotten a little older, summer still means all of those things, but somewhere between the airport and beach, we have to find a way to get all of our work done, all while staying up-to-date on all the new trends and technologies that will dominate 2018.

At Demandbase, we want to make things easier for you, by ensuring you get all the tools and resources you need to get your ABM strategy humming by September. That’s why we’ve created two tracks: one, for marketers who are just dipping their toes into the ABM waters and two, for the marketers who feel they have a good grasp on the basics but need the guidance to flesh out their ABM program.

Track One: The ABM Assessment
Our ABM Assessment will help you understand how you’re performing across a set of ABM criteria: alignment, target accounts, technology, messaging, measurement and scale. After you complete the survey, you’ll get a set of scores for each category, along with industry benchmarks, which you can use to identify strengths and weaknesses in your strategy. These insights will pave the way for important decisions about your resources and budget.

Track Two: The ABM Certification
A fan favorite, our ABM Certification is offered for two levels: Foundations – for those who are relatively new to ABM and Advanced – for the marketers who understand the basics but want to dive into the nitty gritty. If you’re looking to learn more about ABM Certification, you can find all the details here.

Whichever track you choose, you’ll be one step closer to being ABM ready for the upcoming year!