If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” you’ve come to the right place. Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. Why should you care? Because by enabling seamless integrations between solutions in the ABM marketer’s stack, the Ecosystem helps ABM users get to value quickly. It leverages common data across their systems, coordinates programs across channels, provides insight on next best action, and measures the ROI of their investments across the entire funnel.
The ecosystem concept is nothing new. Leading platforms across virtually every technology category have ecosystems of complementary technologies – Salesforce’s AppExchange is a perfect example. What makes these ecosystems important is that they’re valuable to the end customer, and that value comes through data interoperability and functional automation (e.g. an event in one system triggers a related event in another system).
So how does a Demandbase client get value from the Demandbase ABM Ecosystem? This is where it gets fun, because there are SO MANY ways:
The benefits go on and on, but you get the idea. We’re super excited about the value this brings to our clients, and we’re thrilled to be partnering so closely with the ABM category’s leading ISVs in service of our joint clients. Keep an eye out for more integration announcements over the coming weeks!
Interested in becoming a member of the Demandbase ABM Ecosystem? Let’s discuss your integration idea.
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