This blog post is the second in our Data-Driven Marketer series. View the first post.
The “Data-Driven Organization” was a term that rose in popularity a few years back, but has faded from business jargon more recently. Why? Initially, there was a fear that the analytics would take over, and without human analysis and implementation, the analytics could produce inaccurate results. But now organizations are starting to recognize that broader access to data can empower employees to make data-driven decisions. This is a trend that needs to come from the c-suite down, but also be embraced from the lower levels of the organization in order to have the greatest impact.
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