The Best of the Marketing Innovation Summit for B2B

As our third Marketing Innovation Summit for B2B comes to a close, we’d like to share some of our favorite moments from the second day.

We started the day with two exciting announcements: Account-Based Marketing Automation—which helps B2B marketers execute an ABM strategy directly in Oracle Eloqua—and the ABM Leadership Alliance, which brings together industry-leading technology partners from Oracle Marketing Cloud, Optimizely, Bizible, Radius, Get Smart Content and LookBook HQ.

You can learn more about the announcements we made at MIS here:

Account-Based Marketing Automation

ABM Leadership Alliance

From there, Best Selling Author, Nir Eyal, walked us through the emotions that go into building habit-forming products.

After the keynotes, we broke out into track sessions from leading B2B thought leaders. Here are some of our favorite tweets from our breakout sessions:


During lunch, attendees packaged meals with Stop Hunger Now:

For our final keynotes, we heard from Mightybell CEO, Gina Bianchini, on the power of creating social communities:

Stand-up comedian, Kumail Nanjiani, star of the HBO show Silicon Valley, ended the conference on a hilarious note:

Thank you to everyone that attended! You made the past 48 hours so educational, inspirational and fun. We can’t wait for next year!

Virtual MIS