The Best of the Marketing Innovation Summit for B2B

As our third Marketing Innovation Summit for B2B comes to a close, we’d like to share some of our favorite moments from the second day.

We started the day with two exciting announcements: Account-Based Marketing Automation—which helps B2B marketers execute an ABM strategy directly in Oracle Eloqua—and the ABM Leadership Alliance, which brings together industry-leading technology partners from Oracle Marketing Cloud, Optimizely, Bizible, Radius, Get Smart Content and LookBook HQ.

We’re going to change an industry not a product. Q&A with @peisaacson & @Akeroyd #B2BSummit #ABMRevolution pic.twitter.com/Du8IN02lhO

— Demandbase (@Demandbase) April 21, 2016

You can learn more about the announcements we made at MIS here:

Account-Based Marketing Automation

ABM Leadership Alliance

From there, Best Selling Author, Nir Eyal, walked us through the emotions that go into building habit-forming products.

OK. I’m #hooked @nireyal. #B2BSummit. Nice value add @Demandbase team on this session

— Scott Vaughan (@ScottAVaughan) April 21, 2016

After the keynotes, we broke out into track sessions from leading B2B thought leaders. Here are some of our favorite tweets from our breakout sessions:

During lunch, attendees packaged meals with Stop Hunger Now:

Packing food for @stophungernow with Sales VP Don Wight @Demandbase Mktg Innovation Summit. #ABM #B2Bsummit pic.twitter.com/aSAq7DVaun

— Greg Sands (@gsands) April 21, 2016

For our final keynotes, we heard from Mightybell CEO, Gina Bianchini, on the power of creating social communities:

When it comes to Top of Funnel, beware of other people’s platforms. #b2bsummit @Mightybell @Demandbase #ABMRevolution

— Stephen Wellman (@srwellman) April 21, 2016

Stand-up comedian, Kumail Nanjiani, star of the HBO show Silicon Valley, ended the conference on a hilarious note:

Isn’t that what we all dream about when we are kids? “Some day, I will generate leads!” –@kumailn at #b2bsummit ???

— Julia Fedorenko (@julfirefly) April 21, 2016

@kumailn blew my mind at #b2bsummit — thank you @Demandbase! pic.twitter.com/SasE5tPqmm

— jiordan castle (@jiordancastle) April 22, 2016

Thank you to everyone that attended! You made the past 48 hours so educational, inspirational and fun. We can’t wait for next year!