As our third Marketing Innovation Summit for B2B comes to a close, we’d like to share some of our favorite moments from the second day.
We started the day with two exciting announcements: Account-Based Marketing Automation—which helps B2B marketers execute an ABM strategy directly in Oracle Eloqua—and the ABM Leadership Alliance, which brings together industry-leading technology partners from Oracle Marketing Cloud, Optimizely, Bizible, Radius, Get Smart Content and LookBook HQ.
— Demandbase (@Demandbase) April 21, 2016
You can learn more about the announcements we made at MIS here:
From there, Best Selling Author, Nir Eyal, walked us through the emotions that go into building habit-forming products.
— Scott Vaughan (@ScottAVaughan) April 21, 2016
After the keynotes, we broke out into track sessions from leading B2B thought leaders. Here are some of our favorite tweets from our breakout sessions:
During lunch, attendees packaged meals with Stop Hunger Now:
— Greg Sands (@gsands) April 21, 2016
For our final keynotes, we heard from Mightybell CEO, Gina Bianchini, on the power of creating social communities:
— Stephen Wellman (@srwellman) April 21, 2016
Stand-up comedian, Kumail Nanjiani, star of the HBO show Silicon Valley, ended the conference on a hilarious note:
— Julia Fedorenko (@julfirefly) April 21, 2016
— jiordan castle (@jiordancastle) April 22, 2016
Thank you to everyone that attended! You made the past 48 hours so educational, inspirational and fun. We can’t wait for next year!