Anticipation is building for this year’s SXSW, which kicks off later this week in Austin, Texas. With its two-week-long parade of festivities for more than 25,000 interactive, film and music professionals and enthusiasts, it’s a seemingly bottomless pit of parties, panels or people to meet. Although sometimes the SXSW can feel consumer-oriented, there’s really something for almost everyone, including us B2Bers.
This year, I’m excited to see an extensive lineup of sessions on the intersection of marketing and technology, the predictive power of data, the constant struggle to produce compelling content and, of course, the right ways to grow your startup. I always find that the right sessions are out there – you just need to know where to look for them.
To make it easier for B2B marketers to navigate this massive event, we’ve teamed up with our friends at B2B brand building agency Doremus to bring you our second annual B2B Marketer’s Guide to SXSW. Here, we’ve highlighted the can’t-miss sessions, workshops, book signings and parties for B2B marketers attending this year’s festivities.
We know there’s plenty to keep you busy, but we hope you’ll make time in your SXSW schedule to join us on Sunday for Demandbase CEO, Chris Golec’s session with Stacey Bishop of Scale Ventures, This Isn’t Your Mom’s Way of Raising a Round, and on Monday or our Blends, Biscuits, and B2B Happy Hour.
See you in Austin!