In the world of marketing technology there are a few big events that take center stage; Austin has SXSW, New York has Advertising Week and San Francisco has Dreamforce. These events turn their respective cities into a festival of innovation, thought leadership and networking opportunities for attendees that take the idea of a tradeshow or conference to a whole other level.
I had the opportunity to work on the first Dreamforce in 2003 helping to drive last minute registrations. At the time, our goal for attendance was around 1K. Over a decade later, Salesforce is driving well over 100K attendees annually — they certainly have come along way! When attending an event of this size, it often helps to have a guide to cut through the noise and surface the most important, relevant sessions and activities that you should consider attending. That’s why we at Demandbase have put out our annual infographic, ‘The B2B Marketer’s Guide to Dreamforce.’ We hope this helps you find the best B2B sessions during your time at Dreamforce as it offers several hands-on options for Account-Based Marketing that you won’t get with just standard Dreamforce sessions.