Technology Can Assist, but Not Replace, Smart Marketers

This blog post is the third in our Data-Driven Marketer series. View the first and second posts.

Part 3: Technology Can Assist, but Not Replace, Smart Marketers

In this last video, our panel discusses the need for the right people who can guide all the analysis for your organization. While there are countless tools out there to help aggregate and analyze data, without a specific problem to solve for, the analysis will be meaningless. So companies need to invest in the right people that can align the analysis of their data to the business objectives and problems that the data can help you solve for. The panel likens this issue to the Roomba without walls to contain it… watch the video to see how they make the connection!

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