Targeting and Personalization to Increase B2B Engagement

Account-level Web engagement is a very pure signal of B2B buying intent, and the best way to increase engagement is with targeting and personalization.

B2B marketing experts from Demandbase, NetApp, Brocade, Concur, Adobe and Web Analytics Demystified share their thoughts on the importance of Account-Level Web engagement. Conversion is no longer the de facto measurement of success for B2B websites. An account can be consistently and actively engaged with your online presence without ever filling out a form. And the way to increase and improve engagement is with targeting and personalization. Click here to play.

Adobe Summit B2B Marketing Video Coverage