Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem, an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes.
In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips. Read on for 15 great tips from ABM practitioners and vendors.
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