In the B2B buying process, you can assume that every single one of your buyers will be on your website at some point. What you can’t assume is that everyone who visits your website will become a buyer.
Creating an optimal website experience for your target accounts can mean the difference between closing a deal and losing a prospect to your competitor. It can also significantly accelerate the sales cycle. To do that, your website needs to engage prospects by delivering personalized and relevant content through every step of their buyers journey. Once they’re intrigued and educated by your targeted information, it should also be easy for them to make their interest known.
That means using simple forms that give you robust and accurate firmographic data without lengthy forms that deter your prospects. Yes, that’s right. You can have shorter forms and more, higher quality lead data. It doesn’t take a miracle, just Demandbase’s Forms module.
But you don’t have to take our word for it. Learn how our customer Blue Coat Systems increased their conversions and improved their lead scoring by implementing the Demandbase Forms.