[Podcast]: Is AI the Next Big Thing in B2B?

It seems like there’s always something new going on in B2B marketing. First, it was social media. Then came content marketing and Account-Based Marketing (ABM). Now, the spotlight is on Artificial Intelligence (AI). With all of these new trends, you might be wondering, is AI just another buzzword? Or is it something that’s actually going to have a real impact on your B2B marketing efforts?

To see if AI and B2B marketing are really a match made in heaven, we’ve brought together two leading experts from both disciplines—our CEO, Chris Golec and our Senior Vice President of Technology, Aman Naimat. In the podcast below, they’ll explore the following questions:

• Why are B2B marketers so excited about AI?
• Does it really have the potential to impact B2B marketing? And if so, how?
• How does AI fit into my current Account-Based Marketing strategy?
• When will AI become mainstream in B2B?

You can listen to the podcast here. And if any questions come up, you can send them to @Demandbase or @sbengine.