Our Favorite Moments from the Marketing Innovation Summit for B2B

Today we kicked off the first day of our Marketing Innovation Summit for B2B at the beautiful Pier 27 in San Francisco! B2B marketers from across the country joined us for a day full of Account-Based Marketing (ABM), customer-focused workshops and happy hours and networking.

Here are a few of our favorite moments from day one:

We held our first ever ABM certification, which discussed all of the steps associated with initiating a successful ABM strategy.

ABM Certification


Attendees walked away with a 30-60-90 day plan to jump-start their ABM implementation and a certified ABM strategist badge.

Here are some of our favorite tweets from the certification:

Our product experts had a great time walking our customers through a series of workshops—ranging from Account-Based Advertising and Marketing Technology to Analytics.

MIS Day 1


And perhaps our favorite part of the day was having a cocktail with fellow B2B marketers, sponsors and partners.

Marketing Innovation Summit


We had a wonderful time meeting everyone and can’t wait for day 2! You can join the conversation with the hashtag #B2BSummit.