What do video and ABM have in common? Apart from being two of the most popular topics in B2B marketing, they’re also incredibly effective ways to boost engagement and revenue.
Recently, we had the opportunity to sit down with a company that’s at the forefront of these two trends. Brightcove, a Boston-based video marketing platform, is leading the charge in both video and ABM, and in the video below, their Senior Director of Demand Generation, Chris Bondhus, shares the keys to their success:
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