New eBook: Making the Case for a Blended ABM Approach

If you’ve ever Googled “Account-Based Marketing,” you’ve probably come across a blog post or research report from ITSMA. Since the early 2000s, ITSMA has been a pioneer in ABM, providing advice and guidance to B2B companies on how to best roll out, measure and iterate on their ABM strategies. We recently announced a new partnership with ITSMA (you can read more about that here, here and here), and today we’re excited to release the first of our many initiatives to help B2B marketers successfully execute on ABM: an eBook, entitled: Accelerating ABM Impact: The Case for a Blended Approach.

This new eBook is the result of several changes we’ve seen in the market. Specifically, we’ve noticed as more marketers are starting to adopt ABM, they’re struggling to pinpoint a specific approach to take. Should they be hyper-focused and adopt a one-to-one approach? Or should they broaden their reach and apply a one-to-few or one-to-many approach? Our new eBook answers all of these questions and makes the case for a more blended strategy, one that encompasses all three approaches.

In the eBook you’ll find:

  • An overview of the three ABM approaches
  • An introduction to a blended approach
  • Benefits of the blended approach
  • Considerations and steps to making the most out of your ABM strategy

This eBook will give you the foundation you need to start executing a blended approach. You can download it here.