Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. The last five years have been an incredible journey, full of ups and downs. None of this would be possible without our amazing customers, partners, and employees!
We found that many companies duct tape three to fifty solutions to run their go-to-market motion. This is cumbersome, time-consuming, and costly!
This was the genesis for DMX; we decided to solve this challenge. From our past mistakes, we wanted to build a modular company and avoid building a product that no one cares about. As the technical founders, we decided to focus on technology companies and the technologies used by them. This was a problem I had in my first startup where we could not figure out who is using Siebel or SAP CRM (remember that!) as our product was dependent on them. Our inability to find these products almost killed that company!
Slowly but methodically, we built the most comprehensive technographics database in the market. As one of the leaders, we have the broadest coverage and highest volume of companies profiled in the market.
Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!
When we learned more about the Demandbase vision, it was evident that we needed to be a part of the journey. Demandbase’s vision of creating the ABX Cloud, Advertising Cloud, Sales Intelligence Cloud, and the Data Cloud mirrored ours – we wanted to create the revtech platform that businesses could leverage and manipulate to fit into their business and organizational needs.
Parallels between their vision and ours were uncanny. Our customers have always asked us that it’s great you can help me find who is using what technology but how do I …
Our customer will be able to use the best data to power their revenue generation activities:
Going forward, I want to assure you that nothing will change for you. We will be operating independently and will still be the same DMX that you have grown to love. Our mission remains unchanged. By joining forces with Demandbase, there will simply be more resources and products at your disposal to delight you, our customers.
We are excited to share more about what we’ll be working on together with Demandbase in the coming months. The possibilities are endless and we are just getting started.
Onwards and upwards,
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