As B2B marketers, we know it’s difficult to measure the impact of display advertising on our marketing campaigns, let alone actual revenue. We know that traditional media buys of millions of impressions against an unknown audience are ineffective and wasteful. And, we know that traditional B2C metrics for ad measurement don’t work for us. The question is – what do we do about it?
Today, Ad Age and Demandbase release a joint report on making display advertising work for B2B marketers. The report addresses common problems with using display in B2B marketing and offers solutions, including real-world examples, of how it can be used effectively.
Specifically, this report uncovers:
You can download your copy of the report here.
Special thanks to CSC and StrongView for their contributions and insights.