Making Display Ads Highly Effective for B2B Marketers

As B2B marketers, we know it’s difficult to measure the impact of display advertising on our marketing campaigns, let alone actual revenue. We know that traditional media buys of millions of impressions against an unknown audience are ineffective and wasteful. And, we know that traditional B2C metrics for ad measurement don’t work for us. The question is – what do we do about it?

Today, Ad Age and Demandbase release a joint report on making display advertising work for B2B marketers. The report addresses common problems with using display in B2B marketing and offers solutions, including real-world examples, of how it can be used effectively.

Specifically, this report uncovers:

  • Why display hasn’t worked for B2B in the past and what’s changed now
  • The core differences between B2B and B2C
  • Metrics that actually work for measuring the impact of display for B2B
  • Why it’s critical to align your advertising and website strategy
  • Real examples of how CSC and StrongView have harnessed the power of display for business results

You can download your copy of the report here.

Special thanks to CSC and StrongView for their contributions and insights.