How We’re Making Content Recommendation Work for B2B

At Demandbase, our Engineering and Data teams have spent the better half of last year building out Site Optimization, which uses Artificial Intelligence to automatically recommend specific content and high-value pages to each website visitor (you can learn more about the product and the team involved here and here). In the presentation below, our Senior Data Scientist Seth Myers shares the methods and algorithms that go into making the technology work for B2B.