Life is Hard – Account-Based Marketing Shouldn’t Be

Our CMO, Peter Isaacson always says, there’s never been a more exciting time to be a marketer. While that phrase is true, I’d argue that there’s never been a more exciting or difficult time to be a marketer. These days, we have a lot on our plates, not only are we on the hook for generating meaningful pipeline and converting customers, but we’re also expected to stay up to date on all the innovation occurring in our industry and make those strategic decisions about how to implement it at our organizations.

With everything we have going on, It’s easy to feel overwhelmed and apprehensive, especially when it comes to new strategies like Account-Based Marketing (ABM). While a lot of work goes into building a successful ABM strategy, getting the training and skill set you need to make that possible is often easier than you think.

At Demandbase, we’ve made things easy for you, with the launch of our new online ABM Certification, which walks B2B marketers through all the components that make up a successful ABM strategy.

Here’s what you can expect from the course:

You’ll learn at your own pace. We all learn in different ways, some quicker than others. Since this course is online, you can set your own pace and come and go as you need. You’ll be able to home in on certain sections and focus your energy on the topics that matter most to your company.

You’ll walk away with a marketing plan. After completing the certification, you’ll walk away with a 30-60-90 plan that will help you target the right accounts, build effective marketing programs and measure the impact of your ABM efforts.

You’ll be more enthusiastic about your job. The ABM Certification covers a lot of content and is sure to inspire new ideas, which you can take back to your team and start building plans to drive success at your organization.

You’ll be a part of a community. In addition to getting a fancy ABM Certified Strategist badge, you’ll also get access to a LinkedIn group of ABM marketers, where you can share ideas, address challenges and find recommendations for new tactics and technologies.

What are you waiting for? Join us online or in-person and get certified today!