It’s Been Real: Top 10 Moments from the #ABMSummit

The 2018 edition of the ABM Innovation Summit has officially come to close. To those of you who attended, a big thank you! You helped make this year’s conference a huge success (really, it was our best one yet!). And for those of you who couldn’t make it, stay tuned, because we’re bringing the best of the conference straight to your office on June 6. Until then, here’s a quick recap of all the top moments from the #ABMSummit.

1. Watching Billie Jean King & Aasif Mandvi take the stage 

Had a wonderful time delivering the keynote at the @Demandbase #ABMSummit. They even let me hit some tennis balls into the crowd. Cheers to a great group of innovative thought-leaders. pic.twitter.com/YaKSqcq3XG

— Billie Jean King (@BillieJeanKing) April 13, 2018

Standing ovation for @BillieJeanKing @Demandbase #ABMSummit – ‘I want you to take this job and I will not let you fail’ – this is a Great Leader! pic.twitter.com/j830PmP3p0

— Alla Oks (@allaoks) April 12, 2018

@Demandbase CMO @peisaacson joins @aasif on stage at the #ABMSummit and hilarity continues. Thanks for the laughs! pic.twitter.com/w9YjCuAtoB

— Gary Gamitian (@followgaryg) April 12, 2018

2. Announcing ABM Analytics 

Measuring results of #ABM – @Demandbase CEO @cgolec announces new analytics product to understand the impact and results of ABM programs #ABMSummit pic.twitter.com/gPFDJA9yXH

— Christine Poll (@christinepoll) April 12, 2018

@cgolec sharing thoughts on future of ABM and AI at #ABMSummit pic.twitter.com/QpyPlRrmOF

— Andrew Gaffney (@agaffney) April 12, 2018

3. Certifying over 400 B2B marketers in ABM

gettin’ that knowledge drop #ABMsummit #sanfrancisco #demandbase #abmcertified #b2b #marketing #agencylife

A post shared by kimpossible (@kimacharlton) on Apr 11, 2018 at 4:01pm PDT

In San Fran for @Demandbase #ABMSummit getting my advanced certification 🤓 pic.twitter.com/DwBjsgobNs

— Ava Haekler (@avahaekler) April 11, 2018

Such a great morning at #ABMSummit! Just 3 hours before we celebrate 400 new ABM Certified Strategists! 👏🥂 pic.twitter.com/dHtMBJw0zX

— Beth Tiltges (@BethTiltges) April 11, 2018

4. Getting Real about ABM

Love that LookbookHQ segmented targeted accounts by use case. One of the most effective ways to ensure message relevance at a level of scale. ~@ellehwoulfe #ABMSummit

— Eric Wittlake (@wittlake) April 12, 2018

Ridiculously great presentation by @LinkedIn @JonLombardo at @Demandbase #ABMSummit today. pic.twitter.com/zeFyBxWW9P

— Gary Gamitian (@followgaryg) April 12, 2018

Don’t forget! Sales is part of #ABM too 👍🏼

Tips to improve #SDR efforts for ABM from @LarsNilsson65 at #ABMSummit:
🏆 Measure what’s w/in SDRs control
🏆 Support entire buyers journey
🏆 Focus on TAM prospects, automate the rest (rec: @MyConversica)
🏆 Prioritize relevance!!! pic.twitter.com/oNPPCsvmyP

@AdamBlitzer – who is effing hilarious btw – talking about #ABM being fundamental to the future at #Salesforce #ABMSummit #demandbase pic.twitter.com/feyEdZ6Cmc

— Kim Charlton (@kimacharlton) April 12, 2018

Trying to solve all B2B marketing problems with Steven Casey from @forrester at #ABMSummit. It’s all about creating a continuous conversation and using effective content with a B2B buyer. pic.twitter.com/FGQe0HrQ6k

— CMSWire.com (@cmswire) April 12, 2018

— Tabitha Adams (@tneather) April 12, 2018

@michaeljmclaren from @Merkle shares insight into ABM and its role in the agency landscape at the @Demandbase #ABMSummit. @BrandExtract pic.twitter.com/coCAaFOEq4

— Jared Haube (@JaredHaube) April 12, 2018

5. Showcasing our customers

Of course I’m keeping it real at @Demandbase #ABMSummit pic.twitter.com/rv5kRH1fEW

— Michael Cohen – Not the Porn Star Bribing One (@trippysmurf) April 12, 2018

Four Pats, one wall. If you’re at @Demandbase’s #ABMSummit, make sure to join his session at 1:45 in Redwood! (PS – ask for his autograph) pic.twitter.com/9OLOQzSVaj

— ServiceMax (@ServiceMax) April 12, 2018

Looks like @peisaacson is pumped for @LarsNilsson65’s session. The faces of Get Real all over Pier 27 #ABMSummit pic.twitter.com/LY3AwzKbuY

— Demandbase (@Demandbase) April 12, 2018

.@lisa_m_ames with one of the stars of her show! ⭐️ Thanks @RoseMorabito_BC (aka ABM Rose) for being part of our Get Real theme #ABMSummit pic.twitter.com/jX59AW1Yi1

— Demandbase (@Demandbase) April 11, 2018

6. Celebrating customer wins 

Very proud to announce that @Optymyze has won the first runner-up ABM Innovation Award for ABM at Scale from @Demandbase! Thanks @Demandbase team for all of your support! #OptyProud #ABM #ABMSummit pic.twitter.com/ikGpLIRsOm

— Sarah McGlinchey (@sarahmcg610) April 12, 2018

We’re honored to receive Demandbase’s award for the most influential partner with new business. Excited to continue to grow our partnership 😊🎉 #ABMsummit #Demandbase

A post shared by Just Media (@justmediainc) on Apr 12, 2018 at 3:50pm PDT

7. Eating all the delicious food

The award for most delicious conference lunch with the most incredible view goes to @Demandbase! Thanks @Uberflip for sponsoring this amazing lunch 🙌🏽 #ABMSummit pic.twitter.com/d9O3jYjweI

— Meg Rahner (@megrahner) April 12, 2018

Ain’t no party like a Demandbase party. Holy paella! #ABMSummit pic.twitter.com/mAJ6fuWO3O

— Demandbase (@Demandbase) April 12, 2018

8. Hanging out with our sponsors and partners

It’s our first #PartnerDay @Demandbase #ABMSummit Excited to meet our partners in real-life including @Merkle @lookbookhq @brainrider @YeslerB2B @bizible @edelman @MetricTheory @Oracle Partners getting the inside track on product roadmap, ABM trends and Partner program results pic.twitter.com/l51ZUGQg0j

— Christine Farrier (@B2BABM) April 11, 2018

Shout-out to our Platinum Sponsor @Pardot! #ABMSummit pic.twitter.com/LHSxazd9vK

— Demandbase (@Demandbase) April 12, 2018

9. Talking all things ABM 

Packed house here at Demandbase ABM Innovation Summit. 1,100 attendees. Interest in ABM shows no signs of waning and market showing signs of maturity. #ABMSummit

— Todd Berkowitz (@toddberkowitz) April 12, 2018

#ABMSummit was a great event!

Lots of conversation around #BlendedABM.

Here’s more grist for the mill:
eBook from .@robleavitt & .@jfewlessB2Bhttps://t.co/sZEEuAbYnq https://t.co/pBtdBC5KbX

— ITSMA (@ITSMA_B2B) April 13, 2018

Got a @BillieJeanKing autographed tennis ball to take back to Finland. @Demandbase #ABMSummit keeps getting better. 🙂 pic.twitter.com/oOosuNihwq

— Timo Sorri (@Timo_Havain) April 12, 2018

10. Sharing our ABM Confessions 

Keeping it real at the #ABMSummit. Love this subtle incentive to share account based marketing war stories and lessons learned. pic.twitter.com/5lRTl5ATnf

— Amy Fenning (@fenninga) April 11, 2018

Successful day 1 representing @Salesforce @Pardot at @Demandbase’s #ABMSummit. Time for some 💤s before @AdamBlitzer crushes tomorrow morning’s keynote. pic.twitter.com/cEzCXvh6r2

— Nicole (@colieechristine) April 12, 2018