Infographic: The Account-Based Marketing Checklist

Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend.

But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – the companies with the most potential to your business.

In the infographic below, we outline three easy steps to building an Account-Based Marketing strategy.

Account Based Measurement (ABM) Visual Checklist