Today, we officially announced the launch of ABM Analytics, the latest functionality within our ABM platform, which gives B2B marketers the ability to provide comprehensive performance metrics for marketing programs across the funnel. (You can read more about the release here, here and here).
In addition to releasing this new functionality, we’re also rolling out a series of resources to help B2B marketers navigate the world of account-based measurement. The first of which, is this infographic below. As you start thinking about your own account-based measurement strategy, the guide should give you a helpful framework.
If you’re curious to see what this all looks like in action, watch our on-demand webinar to see a demo of ABM Analytics.