The challenges for B2B marketers today are daunting. And although 60% of marketers will invest more in digital technology in the coming year, only 34% actually feel they are proficient at digital marketing. They’re finding that the traditional methods marketers have used for years simply aren’t delivering results they need. The problem is that digital marketers today are targeting individuals but their sales teams are targeting accounts.
All the technology in the world can’t save you from a bad strategy, but some technology can help you shift to an account-based approach. Below, we’ve shared a presentation from RGIS that shares how they successfully shifted to an account-based approach and saw a significant improvement in results.