We’re continuing our journey with website personalization and talking about how you can make an impact for your customer immediately. We’ve broken up the ABM tactics into what you can within seconds, minutes and weeks to create a customized experience.
Aren’t caught up? Go read part 1 of this blog series on what tactics you can implement in seconds!
What Can You Do for Website Personalization in An Hour? Answer: A Lot!
Now that you have some super-quick wins under your belt, let’s devote an hour or two to a few other personalization options. Taking the opportunity to highlight your existing content can make a big difference, even with a short amount of time. This is the next step, and it may require a bit more time. Now, you’re going to focus on swapping out existing assets you have within existing content areas of your site to get them in front of the right people at the right time.
1) Content Merchandising
It’s likely on your homepage you have a few key areas where you merchandise popular top-of-funnel content. Generally, these have a headline, blurb, image, and link. Let’s change them up to make it more relevant to your visitor.
Don’t have specific vertical marketing assets? Perhaps you have products that are better suited for different industries or company sizes. Swap out eBooks or promote product pages for those segments.
2) Case Studies
As marketers, we know we’re influenced by our peers. That’s why we include logos and case studies on high-traffic pages. Make these sections work harder with just an hour of website personalization work. Create a group of companies that will feel like peers for each key target audience and then, make those pages feel more relevant to the visitor from that audience.
…And Even More Ideas!
Stay tuned for “Getting Committed with Website Personalization in Weeks”
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