In “How to Lose a Guy in 10 Days,” Kate Hudson’s character tried to lose a guy but ended up getting one. For many B2B companies, the opposite is true. Building a loyal customer base is critical to their success, but the tactics they’re using end up alienating customers. Now, maybe you’ve simply accepted churn and don’t think about why you’re losing your customers, but that’s not in anybody’s best interest. After all, you spend so much time and effort securing a customer in the first place, why would you not place the same emphasis on retaining them and growing them as an advocate over time?
Maybe it’s because your business has the sales pitch nailed down, but doesn’t have a good set of “do’s and don’ts” in place when it comes to wooing your customers and turning them into true life partners. Although the customer engagement process can feel random, there are a number of steps you can put in place to ensure that you’re not driving customers away. In the same vein, there are a lot of mistakes you can accidentally (and easily) make that pretty much guarantee your customer will be out the door as soon as that contract is up.
In collaboration with our partners over at Influitive, we’ve put together a webinar to highlight these possible pitfalls, and assembled best practices to help you avoid them, keeping your happy customers by your side. Whether it is failing to put a human face on technology or demonstrating to your customers that you don’t value their feedback, you don’t get that many chances before you lose their loyalty – and their business. Don’t get stuck with an ugly churn rate – check out this webinar.
This webinar is hosted as part of the Customer Engagement Zone, a community where you can network with B2B marketers, promote customer engagement best practices, and win great prizes leading up to the Marketo Marketing Nation Summit.
We’re also giving away great tech prizes for the most engaged marketers in the Zone, such as an iPad Mini with retina display, Beats by Dr. Dre studio headphones, and Nike+ Fuelbands! Join now.
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