How Demandbase’s Data Leads the Pack

It’s been an exciting few weeks here at Demandbase: we were recently named a leader in Forrester’s New Wave ABM report, ranking high across all the criteria (if you haven’t had a chance to peruse the report yet, you can read it here). This announcement is really the culmination of all our incredible efforts throughout the years. From announcing our new ABM platform to incorporating powerful Artificial Intelligence (AI) across our solutions, innovation has been the one constant here at Demandbase. Sometimes that innovation has come in the form of new features and sophisticated UI, and other times, it’s been working quietly in the background.

In no case is that more true than in the case of data. To do ABM well, you need to be able to identify a set of target accounts and track your progress against them. Without the right data, it’s impossible to achieve ABM success. That’s why we’ve made it our mission to not only deliver the best ABM platform but to also deliver world-class data.

Recently, we put our data up to the test in an experiment with one of our customers, Optimizely. As the leading experimentation platform, it’s only natural that Optimizely wanted to ensure they were getting the highest rate of identification possible for the target accounts that were coming to their website.

Optimizely was using our data for web personalization, creating customer experiences for anonymous visits to their site. For website personalization, breadth of coverage really matters, especially since Optimizely had already determined the segments of accounts that were most important to them. For this experiment, we looked at three weeks of data in Google Analytics and set out to answer this question: how many companies in the target account list could we identify compared to another data provider?

The results were clear—according to Michael O’Connell, Senior Demand Generation Director at Optimizely, “Demandbase delivered the best match rate against our target account list.” In fact, our match rate was 82% higher.

This experiment is but one example of how our data outperforms the competition. If you’d like to learn more about our data, check out our technology page.