As a Demand Gen leader, I don’t think there’s ever been a better time to be a B2B marketer. And in my case, never a better time to be at Demandbase. Our company sits at the center of the most exciting and hottest trends in B2B, including Account-Based Marketing (ABM) and Artificial Intelligence.
These trends will be front and center at our fourth annual Marketing Innovation Summit, April 5-6 in San Francisco. It truly is the ABM event of the year and will bring together more than 700 B2B marketers and industry influencers for two days of educational, hands-on sessions, inspiring keynotes and networking.
Here’s a taste of what you can expect:
Perfect mix of hands-on learning and thought leadership
We’ve all been to track sessions that seem to just scratch the surface of the topic they’re supposed to cover. While introductory content is useful, going deeper is where it’s at. You need to be able to bring actionable learnings back to your team TODAY! We get it. This year’s conference will include an ABM practitioners track that will feature success stories from mid-level leaders who get their hands dirty every day. You’ll also hear from senior-level thought leaders who are driving innovation and shaping the future of ABM and B2B marketing.
Two levels of ABM Certification
More than 600 of your peers are got certified in Account-Based Marketing over the past year. Now is your chance to join the forces that be. Marketing Innovation Summit will offer certification at two levels this year: “Foundations” for those just getting started, and “Advanced” for the experts in the crowd looking to up their game even more (learn more and save your Certification spot today – this course sold out early last year!)
Inspirational keynote speakers: Robert Fogarty and Mark Patel
Robert Fogarty is the founder of the artistic social experiment website Dear World. Robert will portray the powerful stories of people he has photographed from around the world and share how those portraits have united humanity—from survivors of crisis to communities of friends and family to colleagues and the companies they serve. Following his presentation, attendees will have an opportunity to participate in a unique portrait shoot onsite at the conference.
Mark Patel is a partner at McKinsey & Company and one of the leading authorities on Artificial Intelligence (AI). For more than a decade, Mark has offered advisory support to high-tech, semiconductor, and industrial companies and believes passionately in the impact of the internet of things, digital and analytics in shaping the next level of productivity and innovation. He will share his vision for how AI will shift the way we work as marketers and how it will impact our ability to drive business results.
World-class eats and unmatched networking
While Marketing Innovation Summit has succeeded in delivering useful, actionable B2B content for the past four years, we sometimes hear attendee feedback that surprises us. Last year, we heard rave reviews about the food, so naturally, we’re bringing it back. You can once again expect the finest eats and craft cocktails in addition to the best networking in a space designed to make meet-and-greets easy.
We hope to see you there! Registration is now open and you can save 50% using code ABMFLASH until January 25. The conference sold out last year and this flash sale won’t last, so act now. Prices go back up on January 26.